On March 1st, Google implemented a new, unified privacy policy that affects the browsing history and information Google has on you, both past and present. Prior to this change, your Google history of the searches you made and sites you visited was not shared with Google’s other services, particularly advertisers. Naturally, Google is one of the biggest media and marketing companies in the world, and your preferences and search information is pure gold from a marketing standpoint. Marketers armed with that information would know exactly what products and services to display to you as you use the search engine.

However, your search history can reveal a lot about you including details on your location, interests, age, sexual orientation, religion, health concerns and more. If you want to keep Google from combining your web history with the data they have gathered about you in their other products, such as YouTube or Google Plus, you may want to remove all items from your web history and stop your web history from being recorded in the future. To do this, sign into your Google Account and go to the “History” section, then select “Remove All History.”
Of course, clearing the web history in your Google account will not prevent Google from gathering and storing your preferences, searches and information and using it for internal purposes. It also does not change the fact that any information gathered and stored by Google could be obtained and used against you by law enforcement.
With web history enabled, Google will keep these records indefinitely; with it disabled, they will be partially anonymized after 18 months, and certain kinds of uses, including sending you customized search results, will be prevented. This brings up a whole other topic of what kind of information should you post about yourself (or store) online. Facebook is another site that gathers tons of personal information about you, including your location, date of birth, friends and family, age, preferences and much, much more. In the future, I believe that cyber security will become an increasingly important issue for all of us.

My recent post Dealing Crack? There’s An App for That along with resent news about a counceler at Salinas High article 1 article 2 as well as a similar arrest in Scotts Valley are good reminders to make sure you are constantly monitoring your children’s phones, Internet usage and other devices. You also need to keep yourself up-to-date on the latest scams and threats so you know what to look for to keep you and your family safe.

Although the Internet provides a tremendous learning tool for children, left unchecked it can also expose them to inappropriate material and unscrupulous individuals looking to exploit innocent children. The statistics of online abuse towards children are alarming. According to a new survey conducted by NetAlert, nearly one child in every five using the Internet has been approached online by a stranger, and 47 per cent of children have been exposed to material that is pornographic, sexually explicit, violent, hateful, or that encourages them to participate in dangerous or illegal activities.

According to Highlights of the Youth Internet Safety Survey conducted by the U.S. Department of Justice, one in five children received unwanted sexual solicitations online, and there are a growing number of cases of pedophiles using the Internet to gain a child’s confidence and arrange a face-to-face meetings (also known as ‘online grooming’).

These cyber criminals are using everything from spam e-mails to online messaging, children’s chat rooms, and misleading domain names to trap children. If your child is using the Internet, you must take measures to educate and protect them from these dangers. I’ve outlined 3 things you should be doing now to keep your kids safe online:

1. Install web and e-mail filtering software to prevent your children from viewing inappropriate material.

A good, inexpensive software is offered on www.besecure.com. Not only will this keep the trash off your computer screen, but it will also stop inappropriate spam from reaching your children.

2. Talk to your kids about online safety and proper Internet usage.

Set limits and guidelines about when they can go online, what they can do, and how long they are allowed to be online. Explain why it is dangerous for them to “chat” with strangers online or download suspicious looking files.

3. Give your children specific online guidelines or rules to follow when using the Internet.

It’s not enough to warn them about potential risks; pedophiles know how to cloak their identity and gain a child’s confidence to arrange face-to-face meetings.

Below is list of rules for kids to follow online:

• I will not give out personal information such as my address, telephone number, parents’ work address or telephone number to anyone online.
• I will not give out the name and location of the school I attend to anyone online.
• I will tell my parents right away if I see a web site, e-mail, or message that makes me feel uncomfortable.
• I will never send my picture to anyone online, or upload my picture to any web site without my parents knowledge and permission.
• I will never agree to meet someone face-to-face that I met online without my parents knowledge and permission.
• I will not respond to any messages that are mean or that make me feel uncomfortable in any way. If I get a message like that, I will tell my parents right away so that they can contact the online service.
• I will never give my parent’s financial information out to anyone, especially their credit card information, bank account information, or social security number.

If you want more information on how to keep your children safe online or to report illegal, violent, or explicit acts towards children, go to www.cybertipline.com. This site is run by the National Center for Missing & Exploited Children and is a great resource for parents, teachers, and guardians.

Not too surprisingly, drug dealers and criminals are using the latest technology to run their “business..” Recently an iPhone developer, A-Steroids, created an application known as “Drug Lords,” a program that would enable both drug-dealers and users to find one another in real time and space using their smart phone’s built-in GPS. This application allows dealers to post prices of the various drugs they are selling, the amounts available and even comes with a convenient calculator that determines the prices per gram. They can even raise or lower the prices by location and supply so the price per gram is cheaper in Paris than New York.

Using Google maps, buyers (a.k.a. customers) can quickly find the location of the nearest dealer and compare prices to make sure they’re getting the best deal possible. And like any good “market” online, it contains a star rating system allowing buyers to post feedback on the quality of the products and customer service. More recently, A-Steroids added a point system that allows you to pull some strings, like to gain full police protection for some period, to postpone your loan shark pay off or even to get a full refund for your equipment upgrades so you can rearrange them. There is a free version of this app and a more robust paid version.

Fortunately, Apple rejected the application to be sold on iTunes stating that “anything that involved or implicated the trafficking of illegal commodities would not pass the bar or be accepted for sale.” The developer, A-Steroids, claims the application was meant only as a game and that it was not designed to assist real-world drug deals; but since the application worked exactly as advertised, it could have easily become the perfect app for drug dealers.

Not to be discouraged, A-Steroids rebranded the game as “Underworld: Sweet Deal.” While all the basic features and objectives of “Drug Lords” remained intact, the products being sold were changed from cocaine, heroin and marijuana to donuts and lollipops. Naturally, this can still be used by drug dealers provided all the users agree that “lollipops” is code for heroin.

During the Symposium ITxpo 2011, Gartner unveiled its prediction for the top technology trends in 2012.

Mobility and social media are taking a front seat for the ride into the future. Many of these technologies will drive the future of your business if they aren’t already:

1. Media tablets and beyond

2. Mobile-centric applications and interfaces

3. Contextual and social user experience

4. Internet of Things

5. App stores and marketplaces

6. Next-generation analytics

7. Big Data

8. In-memory computing

9. Extreme low-energy servers

10. Cloud computing

It is inevitable to have to upgrade any kind of software sooner or later. This is now true for Windows XP, as Microsoft has announced a discontinuation of support for the operating system in 2014. Microsoft recommends upgrading to the newer Windows 7 OS, which is something worth considering as early as now.

Part of using any sort of software is the inevitable need to upgrade. Most if not all software needs to either be replaced and upgraded as the demands of the market entail more efficient processing of the various data and information a business handles.

Such is the case with Windows XP. While many continue to use this proven straightforward operating system, Microsoft has decided to stop support by the year 2014. Microsoft further recommends upgrading to its latest OS, Windows 7, in order for users to continue to receive OS support.

While there are some lines of business applications that have not been upgraded to work with Windows 7, most have — and there are alternative approaches. Also, your business needs the security and protection that only a current, up-to-date operating system can provide.

We understand that changing your OS will entail some expense, including new licenses, hardware, and some training. Fortunately, these things are designed to help you operate more efficiently and increase your productivity in the long run. But such change will take time, and if you are interested in starting to plan for an upgrade now, we’ll be happy to sit down with you and develop an upgrade process that meets your specific needs.

Many SMBs are unaware that hackers are finding online banking transactions to be profitable and easy targets for cyber-attacks because of several weaknesses in the security systems not only of both organizations, but also in the authentication protocols between them.

In a recent attack, cyber-thieves managed to get away with $63,000 after they exploited vulnerabilities in the online payroll system of a small business with its bank.

First, the crooks managed to infiltrate the company’s system through a piece of malware called the Zeus Trojan. This gave them access to the company’s data, including the password and username used in transacting with the company’s bank. The thieves then created several new ghost employees and created payroll accounts for them, which they sent to the bank and authenticated using the company controller’s username and password. And to cover their tracks, the hackers erased the confirmation emails regarding the transaction.

This incident highlights the need for better security systems in both the business and their bank – as security experts cite online banking transactions as one of the favorite targets of cyber-criminals. Cyber-attacks such as this one exploit weaknesses in many existing systems that rely on very simple and automated authentication procedures to confirm transactions.

A direct threat to your business finances is not something to be taken lightly. You not only need to review your current online banking system, but also the current security protocols you have installed, since hackers and cyber-criminals are constantly updating Trojans and other malware to adapt to changing IT protection systems.

We encourage you to have us take a look at the systems you have in place to determine if you are at risk for attacks like these. Please do not hesitate to contact us and we will be happy to draw up custom security solutions that address your specific needs.

References:
Sold a Lemon in Internet Banking
Cybercrooks Drive Away With $63,000 from Car Dealership

A 16-year-old from the Toronto area used a supercomputer system to find a new drug combination that shows potential in treating the genetic disorder cystic fibrosis, and won top honors for his work.

Read the full story here.

Source livescience.com

Internet security is an issue not to be taken lightly. As an increasing number of businesses use the web for more efficient operations, there is also more risk of being affected by malware and viruses. But thanks to initiatives such as WebBlaze and BitBlaze from Professor Dawn Song, developers are better equipped to make more effective IT security systems.

If you think hackers are the only ones doing their research to release newer and scarier viruses and malware on the web, think again. It is comforting to know that there are also very capable people doing what they can to make the internet a safer place – like Professor Dawn Song, associate professor at the University of California at Berkeley and MacArthur Foundation fellow.

In a nutshell, Professor Song has been looking at different ways to make the internet experience more secure. Her two initiatives – WebBlaze and BitBlaze – are aimed toward developers who want to create better and much more secure programs and applications.

WebBlaze is a compilation of different strategies from Song and other like minds who tackle different problems and solutions in all sorts of platforms, and BitBlaze is an analysis tool for malicious software. While we won’t go into too much detail (it involves very complicated math), the gist is that Song and her colleagues are drawing up some very solid solutions to constantly evolving security issues on the web.

It’s exciting to see developments like these in the security industry. As threats continue to evolve, so does the means through which they are fought. The more we use the internet and the more the online experience becomes integral to the day-to-day operations of businesses big and small, the more important securing your data and information becomes. And because of efforts such as Professor Song’s, we can expect security programs to be much more effective and efficient as time passes.

Know more about BitBlaze and WebBlaze

Learn more about Dawn Song here

If you are looking to assess and beef up your security systems, we’d be happy to sit down with you and take a look at improvements that can make your business and your data much more secure.

One thing is clear, quality is still more important than quantity. Especially with the current economic downturn, people are downsize everything – including online social circles.

November 17, 2010 was declared by Jimmy Kimmel during his television show as “National Unfriend Day”, the opportunity for all Facebook users to declutter their Facebook pages by “unfriending” people in their friends’ lists. He claims that Facebook has been “cheapening” the idea of friendship. To many the idea was hilarious, but others are seriously considering the wisdom of unfriending.

Is Kimmel on to something here? Can unfriending benefit your online business?

Research shows that as social media gets bigger, we’re getting smaller. Brian Wong, a network marketer says it simply: “With the growth of social networking, I am finding it increasingly difficult to separate business connections and personal connections.” He says that having almost 1,000 friends on Facebook has made it difficult for him to see the feeds and updates of his “real” friends and important business partners.

Lately there is a growing trend of de-scaling on the internet. People have started “pruning” their social lives online. For example, the popular Farmville app lost 30 million players this year, and people are beginning to realize that conversations and comments are more important than a huge number of blog hits.

So how can de-scaling and unfriending help your business? The drive to be more intimate can benefit your business by allowing you to form a tighter circle of customers, more successfully establishing you as a preferred channel for consumption.

Luckily, there are tools that can help you descale your social networks:

1. Path – Offers small-scale communities where people feel more comfortable sharing personal information. It controls who can view your information and does not include features that make your content viral.
2. Letter.ly – A subscription-based newsletter for bloggers who feel that public posts decrease the quality of conversations. This newsletter opens discussion only to people who pay, or who are privately invited to read a blog post.
3. GroupMe – A texting app which limits your group text participants to only 14, to ensure that meaningful dialogues take place.

What about the flip side of unfriending and descaling? While you’re considering who to eliminate from your social circles, your contacts are likely doing the same. Here are some tips to help you make their cuts:

1.       Be selective in your communications.
Of course, your product is important – to you. But not every little detail is as important to your audience. Be sure to focus on key features and benefits from your audience’s perspective.

2.       Stay on topic.
Always give relevant communications to your customers, and never rant or badmouth competitors. This is a sure way to lose customers.

3.       Provide value.
In addition to talking about your product or service, find ways to provide value to your circle of friends. Understand topics and pain points important to them, and provide valuable information and advice to help them succeed. You’ll soon come to be considered as a valuable resource to your contacts – one that they want to keep in their online social groups.

One thing is clear: quality is still more important than quantity, especially in the current economic downturn when people are downsizing everything. Start “pruning” your social network – and take steps to avoid being pruned – and you’ll reap the benefits of having a tight circle of loyal friends and customers.

These days, more and more people are on the go, and many of them bring their work with them. While connecting to public and open-access Wi-Fi hotspots is indeed convenient, using open networks also pose risks that endanger your security.

While connecting to public and open-access Wi-Fi hotspots is indeed convenient, using open networks also poses risks that endanger your security. The open nature that allows anyone to use the connection also enables unscrupulous people to gain access to your private information. The whole act of stealing information from people who are using public Wi-Fi networks is called ‘sidejacking’.

There are applications such as Firesheep, for example, that provide an easy-to-use platform that others can exploit to spy and harvest personal, sensitive information from you. And since Firesheep is a Mozilla Firefox plug in, virtually anyone can download and use it to sidejack people on the same network.

You can’t be too cautious with your personal and business data these days, so you always need to have the proper laptop configuration and security infrastructure to protect your system, especially when you frequently avail of open and public networks. To know more about this, please feel free to give us a call and we’ll be happy to draw up some security options that meet your specific needs.